Description: Praise for Bill Schmarzo and Big Data MBA "Practical information from Bill Schmarzo on leveraging big data for a competitive advantage is priceless. His extensive experience in the field of information management and his ability to provide real world examples of how to position your business for success uniquely qualifies him as an expert. Bill's first book, Big Data: Understanding How Data Powers Big Business , is insightful and serves as required reading for the MBA/MSIS course on Business Intelligence and Data Warehousing that I am teaching." --Jonathan Wu, Chairman and Co-Founder, BASE Consulting Group "Based on over three decades of experience, I firmly believe business stakeholders need to be in the drivers' seats, while collaborating with their IT counterparts, to ensure a successful analytic initiative. Bill's ... latest book allows you to tap into his decades of expertise and incredibly valuable insights in this space." --Margy Ross, President at Kimball Group "Bill Schmarzo is a sound Big Data leader and a gift to the academic profession. Bill is passionate about sharing his knowledge and he can simplify the most complex topic and make it fun and exciting." --Mouwafac Sidaoui, Professor and Chairman of Business Analytics and Information Systems at the School of Management at the University of San Francisco "The market has been lacking a book that addresses the most important source of data value: how to use data and analytics as a business manager. Avoiding platitudes and vague hand-waving advice, this book provides a guide for applying data to solve business problems. Most books lead with technical advice, the wrong place to begin. This book delivers useful guidance on where and how to start, what's important and what one needs to know as a nontechnical manager." --Mark Madsen, President, Third Nature, Inc. Visit the companion website at www.wiley.com/go/bigdatamba

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